The story of Crazy Goat Coffee begins with a legend.
A long time a’goat (around 800AD), there lived an Ethiopian goat-herder (cue yodelling) called Kaldi – who one day noticed his goats going crazy for a certain type of berry from a certain type of tree. So wide-awake the goats became, they just wouldn’t sleep.
Excited, fascinated and probably pretty tired from wired goats, Kaldi dashed off to see the Abbot at his local Monastery. Together they made a drink with the berries and found it kept them more alert through long sessions of prayer.
News of the drink’s qualities soon spread to Medina, Mecca and eventually to Cairo, Damascus, Baghdad and Constantinople. By the 17th century, coffee had made its way to Europe, and not too long after this, of course, it was down your local High Street.
A few hundred years later…
The Crazy Goat was born. Lord Charlie Goatsworthy the Third (‘Crazy’ to his friends) is the goat about town; roaster not a boaster, he’s the gentleman billy goat with a crazy ambition to make the coolest coffee chain in the world with a nod to the goats that came before him.