Client:
Michael Page (national recruitment agency)
Size:
National rollout — offices and call centres
Install:
Started with 2 London sites, then expanded nationally across offices and call centres
Problem:
Michael Page was upgrading offices and call centres nationwide. Coffee was a key priority — recruiters meet clients constantly, and first impressions matter. Existing coffee solutions didn’t reflect the brand or the level of professionalism expected by clients.
Solution:
Crazy Goat launched a pilot across two London sites, installing premium machines, supplying speciality-grade coffee, and providing full ongoing support. The pilot was designed to prove impact before scaling nationally.
Results:
Feedback from the pilot was so strong that Michael Page rolled the solution out nationally. Recruiters and visiting clients consistently praise the coffee. It became a talking point that generates referrals, with clients recommending Crazy Goat to their own businesses.
Quote:
"The coffee's one of the first things clients comment on. It's helped us win business just by making a great impression."
